Skip to content

Empowering Direct Selling Worldwide

The global voice for direct selling associations and companies, working together for an ethical, thriving industry.

Latest Reports

Trusted Standards for a Global Industry

WFDSA sets the ethical benchmark for direct selling, uniting 55 member Direct Selling Associations behind one Global Code of Ethics.

Policy work

India’s Direct Selling Market Keeps Growing

In 2024, India’s direct selling retail sales grew 4.0% year over year — the 11th-largest direct
selling market globally. 

Growth Report

The Data Behind Direct Selling

104.3 million independent contractors. $163.9 billion in global retail sales. See the
numbers shaping our advocacy.

Get Statistic
WFDSA
Member Portal Contact

Header Subheader

WFDSA is the World Federation of Direct Selling Associations — the global voice representing 55 member Direct Selling Associations and leading companies worldwide. We set ethical standards, advocate for sound policy, and share the data and research that keep direct selling credible, transparent and consumer-first, worldwide.

Two WFDSA members shaking hands across a desk

member Direct Selling Associations
and leading companies worldwide.

Members reviewing a signed agreement
The WFDSA team at work in their Washington office

About WFSDA

WFDSA is a non-governmental, voluntary organization representing the global direct selling industry — uniting national Direct Selling Associations (DSAs) and leading companies behind a shared commitment to ethics, transparency, and consumer trust.

104.3M+
independent contractors

$163.9B+
global retail sellers

Source: WFDSA 2024 Global Annual Direct Selling
Statistical Data Report.

72.1%
WOMEN INDEPENDENT CONTRACTORS
$3.53B
INDIA RETAIL SALES
8.806M
INDEPENDENT CONTRACTORS
11th
INDIA GLOBAL MARKET RANKING

Policy & Research

Shaping Regulation
Across 180+ Markets

WFDSA turns the direct selling industry's global footprint into data policymakers and business leaders can act on. Explore the interactive map to see where direct selling is growing fastest — including India, one of the industry's largest and fastest-growing markets — alongside country-level statistics and the annual Global Direct Selling Report.

A dotted globe highlighting WFDSA's member regions

Explore Retail Sales Figures Across The Globe

Access Your Portal

Want to dive deeper?

Everything you need, all in one place.

Visit the Portal. Everything you need, all in one place.

Go to portal

Global Direct
Selling Report 2025

Published January 2026 · Annual Statistics

Download report
Colleagues reviewing market data on a desktop screen Analyst working through charts on a laptop A tablet showing the annual statistics dashboard Delegates talking between sessions

Membership

However you connect with direct selling — as a national association,
a leading company, or an organization that believes in what this industry stands for — there's a place for you in WFDSA. Explore Direct Selling Association Membership, CEO Council Membership, and our Partner Program, or reach out to find the right fit.

Explore Membership Options

Presenting Partner

Partner Name

XYZ Corp — Platinum Partner

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut.

Gold Sponsor

Partner Name

XYZ Corp — Platinum Partner

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut.

Supporting Partner

Partner Name

XYZ Corp — Platinum Partner

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut.

Partner organisations meeting around a laptop

WFDSA's Partner Program invites organizations to support the work that keeps direct selling credible and connected — through funding, in-kind services, or specialized expertise — across four tiers: Platinum, Gold, Silver and Bronze.

Learn About the Partner Program

WFDSA Stories

Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
[Name] Executive Director, [National DSA]

How has WFDSA shaped direct selling around the world? Hear directly from the association leaders, company executives, and independent sellers who live it every day.

Members talking during a WFDSA networking break
2-7

Newsroom

News from WFDSA and the direct selling industry, plus timely updates for members, media, and policymakers.

A tablet showing global market indices A delegate reading on a tablet during an evening session

Events & World Congress

WFDSA World
Congress

Every three years, direct selling's global community gathers under one roof. World Congress brings together CEOs, national association leaders, policymakers, and media for days of data, dialogue and deal-making — backed by a year-round calendar of regional forums and webinars.

Register now
Delegates seated in the World Congress plenary hall
May 24

Global Direct Selling Statistics Report

· Tokyo, Japan
May 27

CEO Council Annual Meeting

· Tokyo, Japan
Apr 12

Code Communicator Award Submissions

· Tokyo, Japan
Apr 19

World Congress 2025 — Keynote Stream

· Tokyo, Japan
Jun 24

Global Direct Selling Statistics Report

· Tokyo, Japan
Check all events

Member Community

WFDSA membership connects direct selling companies and national associations to a global network built on shared standards and shared intelligence. Whichever type of member you are, your login opens the tools you need to track regulation, connect with peers, and speak with one voice on the issues that matter most to direct selling's future.

Become a member

New to WFDSA?

Explore Direct Selling Association, CEO Council, and Introductory Membership, plus the Partner Program.

Explore Membership Options

FAQs

WFDSA — the World Federation of Direct Selling Associations — is the global trade body representing the direct selling industry. We unite national direct selling associations and leading companies to promote ethical standards, advocate for sound policy, and share the data that helps the industry earn, and keep, public trust.

WFDSA's members include 55 national Direct Selling Associations (DSAs) and over 20 of the world's leading direct selling companies, forming a global network that spans continents and markets.

Direct selling is a method of marketing and selling products and services directly to consumers outside of traditional retail stores, relying on personal connections, product demonstrations, and one-on-one interactions.

Membership is available to qualifying national Direct Selling Associations and direct selling companies. Visit the Join WFDSA page to learn about Direct Selling Association Membership, CEO Council Membership, the Introductory Member Program, and the Partner Program, or reach out to our membership team via the Contact page.

WFDSA is headquartered at 1050 Connecticut Avenue NW, Suite 500, Washington, DC 20036, and maintains a worldwide network of member associations and companies.